Here are the five most important takeaways from this webinar:
- Companies need to ensure they are obtaining one-to-one express consent from consumers before contacting them.
- The burden of proof for consent is now on the party contacting the consumer, rather than the lead provider. Documentation of consent will need to be verified in real-time.
- The definition of “entity” in terms of consent is still unclear, but it likely refers to specific companies or brands rather than large corporate families.
- The “logical and topical” requirement for consent is still vague and will likely be defined through future legal cases and precedent.
- Changes to practices and systems need to be made proactively to comply with the new FCC rules slated to take effect in mid-2023, including reviewing contracts and technologies.