LeadGenBulletin.com is excited to launch a series of webinars aimed at informing and educating the industry about issues and trends that will help executives be more productive and effective. Four webinars during November have been scheduled:
What are Dark Patterns and How To Avoid Them
November 2 @3pm ET
Dark patterns sound as scary as they are. More regulators are looking for dark patterns, which are used to deceive consumers into doing things they might not want to do, and issuing enforcement orders against the practice. Knowing what regulators are looking for can keep lead generators and marketing departments from running afoul and ending up on the wrong side of a lawsuit or enforcement order.
In this webinar, sponsored by WebRecon, a panel of experts will talk about dark patterns and what you should be on the lookout for.
Everything You Need to Know about Text Messaging in LeadGen
November 10 @3pm ET
It might be considered the safest telecommunications channel, at least when it comes to complying with the Telephone Consumer Protection Act, but there are still a lot of do’s and don’ts when it comes to communicating with consumers via text messaging. Between consent, opting in and out, and whether you should use long codes or short codes, text messaging still has a lot of potential landmines you can step on.
In this webinar, hear from a panel of experts as they break down everything you need to know about using text messaging as a leadgen tool.
A Guide to State Privacy Laws
November 16 @3pm ET
In the absence of a comprehensive federal law, states are taking it upon themselves to enact their own privacy laws to protect their residents. Of course, every state has different provisions and thresholds, making compliance more complicated and costly.
In this webinar, hear from a panel of experts as they discuss the different privacy laws already on the books and those that are on the horizon.
Best Practices in Obtaining PEWC
PEWC is becoming an important acronym in the leadgen space. It stands for Prior Express Written Consent — the Holy Grail among marketers for being able to communicate with consumers via different channels and not worrying about being sued. But obtaining PEWC can be more art than science.
In this webinar, a panel of experts will share their tips and techniques that help them get Prior Express Written Consent from consumers.
Fighting Lead Generation Fraud
November 29 @3pm ET
Lead Generation Fraud is a scourge in the leadgen industry and a growing problem for marketers of all shapes and sizes. It can cause all sorts of problems for marketers, from potential litigation to enforcement actions from state and federal regulators.
In this webinar, a panel of experts will share their insights into the best practices that companies can use to fight lead generation fraud.